1939 World's Fair

1) EX-LAX / GM

Post Cards

Two used post cards with images of the EX_LAX exhibit and Futurama pavilion sent my different fair goers to family members in New Jersey.


2) Greyhound Fair Map

1940 small map of the fair printed by Greyhohound


3) GM Pavilion Brochure

1939 pamphlet for the GM pavilion.


4) GM Highways & Horizons Brochure 

Booklet for the Norman Bel Geddes - designed attraction about travelling by car in the future.

GM 1939 WF Highways & Horizons Small Cov

5) Fair Location Finder

Clever paper map where user pulls card out of sleeve a certain length to determine where an attraction is on the fair grounds 


6) 1940 Fair Ticket

Ticket for the 2nd year of the fair with attached stub for Perisphere or Miniature Rooms

1940 ticket.jpg

7) GM Futurama Limited Ed. Book

Copy #88 out of 800 of this commemorative GM Futurama book.


8) Electric Utility Pavilion

3 vouchers for tickets to EPCOT after opening.


9) 1933 Century Of Progress Souvenir Book

Booklet filled with photographs from the 2nd year of this Chicago fair.

1934 Chicago Souvenir Cover.jpg

10) Exhibits of Tomorrow Opening

Invitation to the opening of the "Exhibits Of Tomorrow - Fashion, Color, Chemicals, Clocks"

1939 Exhibits of Tomorrow opening.jpg

11) Ford Pavilion Brochure

1940 newsletter style brochure for the Ford Pavilion

Ford Exposition cover.jpg

12) Souvenir Telegram

Promotional item for Western Union - fair goers could send a real telegraph for 25 cents using the "New Automatic Telegraph - The Telegraph of Tomorrow". 


13) Sloan's Liniment Puzzle

Completed jigsaw puzzle map sponsored by Sloan's Liniment w/ original mailing envelope.


14) GM Fair Map

Souvenir map of the fair sponsored by GM's Highways and Horizons. 


15) 1940 Map To The Fair

Map showing routes to the fair from various points of NYC.


16) Artistic Fair Map

Most famous as the father of modern puppetry, Tony Sarg was also an illustrator who created this elaborate map of the fair grounds.


17) Japanese Pavilion

Souvenir booklet from the Japanese Pavilion with a guide to all of the exhibits


18) Savings Book

Sales/promotional kit for a savings club sent to banks  o encourage people to save up for a trip to the 1939 WF.

1939 WF Savings Club Cover.jpg

19) Merchandise Guide

Near-100 page guide to merchandise sold at the Fair.

39WFMerch - 1.jpg

20) World's Fair Information Manual

A fantastic 300 page A-Z "Informational Manual" about the 1939 World's Fair, published by the Fair Corp's Office Manager.


21) Motorcade Preview

Heavily illustrated book of the plans for the 4/30/1938 Fair motorcade/preview that happened in NYC


22) Ten WF Menus

Archive of ten World's Fair menus including the Swiss Pavilion, Rheingold Inn, and Casino of Nations.

1939 WF Menus Covers.jpg

23) Sealtest Brochure

Spring 1939 / World's Fair edition of the Sealtest Food Adviser.

Sealtest 1939 WF Cover.jpg

24) Business Systems Brochure

1940 pamphlet promoting the  World's Fair offices which were open to the public and showcased "the most advanced types of office equipment".

1940 Business Systems Cover.jpg

25) Phone Directory

Two-sided document with the phone numbers for the all World's Fair buildings, pavilions and attractions.  All numbers start with HA(vemyr) or NE(wtwn), when phone numbers started with letters.

1939 WF Telephone Directory cover.jpg

26) Ford News

April 1939 edition of Ford News which focused exclusively on the World's Fair. 

Ford News 1939 cover.jpg

27) Underwood Brochure

Booklet from the Underwood pavilion.

Underwood 1939 WF cover.jpg

28) Ford At The Fair

Booklet from the Ford pavilion.

Ford At The Fair cover.jpg

29) Fair Passes

Two passes for reporters at the Fair -- 1) Houston Post reporter 2) Restaurant Corp. employee

1939 WF Press Passes cover.jpg

30) Bakelite Brochure

April 1939 edition of the Bakelite Review with the Trylon and Perisphere on the cover.

Bakelike 1939 WF cover.jpg

31) Kraft Recipes

Pavilion brochure with history of Kraft and recipes.

Kraft 1939 WF cover.jpg

32) 1933 WF Weekly Magazine

Week ending July 8 edition of the Chicago Century of Progress magazine with articles and calendar of events. 


33) Phone Regulations

5/3/40 World's Fair official inter-office memorandum from the Executive VP regarding regulating phone calls due to the high volume of calls going through the WF phone switchboard.

1964 WF Emergency Telephone cover.jpg

34) Home Secretary Souvenir

Very nice example of this rare souvenir - a pocket calendar - from the 1939 World's Fair

1939 Home Sec cover.jpg

35) Kodak Pavilion Book

Hardback booklet documenting Kodak's pavilion and exhibit at the 1939 World's Fair with excellent photos (which seems fitting).  This was, of course, when Kodak was king of its industry.

1939 Kodak cover.jpg

36) Maxwell House Menu

Great mid-century artwork on this Maxwell House World's Fair menu.

Maxwell House Menu cover.jpg

37) Woolworth 1939 Fair Map

Woolworth map of the 1939 World's Fair - more great art

Woolworth 1939 Map.jpg

38) Town of Tomorrow Brochure #8

One of 15 demonstration homes at the "Town of Tomorrow" - "The New England Home"

Town of Tomorrow #8 cover.jpg

39) 1939 WF Kitchen Ranges

Sales brochure for the latest in gas ranges - part of the The NEw England Home at the Town of Tomorrow exhibit. 

1939 Kitchen Ranges cover.jpg

40) United Air Lines 1939 World's Fair Brochure

Small 1939 United Airlines brochure focusing on the flights that can bring people to New York for the World's Fair. Includes nifty advertising for NYC businesses.

United 1939 WF Cover.jpg

41) 1939 World's Fair Handbook

A small handbook with rules and instructions for fair employees.

1939 WF Handbook cover.jpg