1939 World's Fair

49) 1939 World's Fair Opening Day Program

12-page, attractive opening day program for the 1939 World's Fair on 4/30/1939.

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48) Copper Exhibit Souvenir Photo Book

More elaborate than it sounds - a souvenir record of the "Copper & Brass Industry Exhibit at the 1939 World's Fair Metals Building".  Contains 29 individually-numbered original photos. 

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47) Westinghouse Hand-Book For Employees

Hard-cover book for employees of the Westinghouse exhibit with details of each section.

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46) Bonny Maid Brochure

Bonny Maid was a rugs and floor covering company and this is a Fair overview sponsored by the company and apparently sold by George Nestler Stores.

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45) Board of Directors Meeting Notes

Incredibly detailed 130-page coverage of a Fair Board of Director's meeting on 8/4/1938.  Long section on fair licensees.

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44) Artistic Fair Map

Two used post cards with images of the EX_LAX exhibit and Futurama pavilion sent my different fair goers to family members in New Jersey.

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43) Artistic Fair Map

1940 small map of the fair printed by Greyhohound

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42) Artistic Fair Map

1939 pamphlet for the GM pavilion.

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41) Artistic Fair Map

Booklet for the Norman Bel Geddes - designed attraction about travelling by car in the future.

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40) Artistic Fair Map

Clever paper map where user pulls card out of sleeve a certain length to determine where an attraction is on the fair grounds 

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39) Artistic Fair Map

Ticket for the 2nd year of the fair with attached stub for Perisphere or Miniature Rooms

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38) Artistic Fair Map

Copy #88 out of 800 of this commemorative GM Futurama book.

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37) Artistic Fair Map

3 vouchers for tickets to EPCOT after opening.

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36) Artistic Fair Map

Booklet filled with photographs from the 2nd year of this Chicago fair.

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35) Artistic Fair Map

Invitation to the opening of the "Exhibits Of Tomorrow - Fashion, Color, Chemicals, Clocks"

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34) Artistic Fair Map

1940 newsletter style brochure for the Ford Pavilion

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33) Artistic Fair Map

Promotional item for Western Union - fair goers could send a real telegraph for 25 cents using the "New Automatic Telegraph - The Telegraph of Tomorrow". 

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32) Artistic Fair Map

Completed jigsaw puzzle map sponsored by Sloan's Liniment w/ original mailing envelope.

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31) Artistic Fair Map

Souvenir map of the fair sponsored by GM's Highways and Horizons. 

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30) Artistic Fair Map

Map showing routes to the fair from various points of NYC.

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29) Artistic Fair Map

Most famous as the father of modern puppetry, Tony Sarg was also an illustrator who created this elaborate map of the fair grounds.

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28) Japanese Pavilion

Souvenir booklet from the Japanese Pavilion with a guide to all of the exhibits

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27) Savings Book

Sales/promotional kit for a savings club sent to banks  o encourage people to save up for a trip to the 1939 WF.

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26) Merchandise Guide

Near-100 page guide to merchandise sold at the Fair.

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25) World's Fair Information Manual

A fantastic 300 page A-Z "Informational Manual" about the 1939 World's Fair, published by the Fair Corp's Office Manager.

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24) Motorcade Preview

Heavily illustrated book of the plans for the 4/30/1938 Fair motorcade/preview that happened in NYC

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23) Ten WF Menus

Archive of ten World's Fair menus including the Swiss Pavilion, Rheingold Inn, and Casino of Nations.

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22) Sealtest Brochure

Spring 1939 / World's Fair edition of the Sealtest Food Adviser.

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21) Business Systems Brochure

1940 pamphlet promoting the  World's Fair offices which were open to the public and showcased "the most advanced types of office equipment".

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20) Phone Directory

Two-sided document with the phone numbers for the all World's Fair buildings, pavilions and attractions.  All numbers start with HA(vemyr) or NE(wtwn), when phone numbers started with letters.

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19) Ford News

April 1939 edition of Ford News which focused exclusively on the World's Fair. 

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18) Underwood Brochure

Booklet from the Underwood pavilion.

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17) Ford At The Fair

Booklet from the Ford pavilion.

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16) Fair Passes

Two passes for reporters at the Fair -- 1) Houston Post reporter 2) Restaurant Corp. employee

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15) Bakelite Brochure

April 1939 edition of the Bakelite Review with the Trylon and Perisphere on the cover.

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14) Kraft Recipes

Pavilion brochure with history of Kraft and recipes.

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13) 1933 WF Weekly Magazine

Week ending July 8 edition of the Chicago Century of Progress magazine with articles and calendar of events. 

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12) Phone Regulations

5/3/40 World's Fair official inter-office memorandum from the Executive VP regarding regulating phone calls due to the high volume of calls going through the WF phone switchboard.

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11) Home Secretary Souvenir

Very nice example of this rare souvenir - a pocket calendar - from the 1939 World's Fair

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10) Kodak Pavilion Book

Hardback booklet documenting Kodak's pavilion and exhibit at the 1939 World's Fair with excellent photos (which seems fitting).  This was, of course, when Kodak was king of its industry.

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9) Maxwell House Menu

Great mid-century artwork on this Maxwell House World's Fair menu.

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8) Woolworth 1939 Fair Map

Woolworth map of the 1939 World's Fair - more great art

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7) Town of Tomorrow Brochures

15 brochures for each of the 15 demonstration homes at the "Town of Tomorrow" - 

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6) 1939 WF Kitchen Ranges

Sales brochure for the latest in gas ranges - part of the The NEw England Home at the Town of Tomorrow exhibit. 

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5) United Air Lines 1939 World's Fair Brochure

Small 1939 United Airlines brochure focusing on the flights that can bring people to New York for the World's Fair. Includes nifty advertising for NYC businesses.

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4) 1939 World's Fair Handbook

A small handbook with rules and instructions for fair employees.

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3) Dr. Scholl's Guide

An odd, compact, 64-page pamphlet covering all foot ailments and the shoes of the era one can buy from Dr. Scholl's to prevent them. It even comes with an unopened package of "Zino-pads" to remove corns.

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2) 1939 World's Fair News No. 1

This July 1936 edition was the first of a monthly publication from the Queens Chamber of Commerce to help generate public interest in attending the fair.

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1) Oversized 1939 Promotion Book

This very large and lavishly illustrated hardcover book - 24 in x 19 in - was published in 1936 to help promote the fair.

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