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1939 NYC World's Fair

85) France Pavilion 

100 page book from the French Pavilion which appears to be signed by the President of France.

1939 WF France COVER.jpg

84) Time Capsule Materials

Two books related to the Time Capsule buried for the fair.  1) Story Of The Time Capsule - a smaller booklet that details the reason for its creation, how it was made and everything inside of it.  2) The official Book Of Record Of The Time Capsule which is designed for those who open the capsule to learn about America in 1939 with an emphasis on language.

Story Of Time Capsule Cover.jpg

83) City of Light Script

Script for the Con Ed pavilion's City of Light attraction.  Also contains Con Ed training program coursework.

City of Light Script cover.jpg

82) 1939 WF Bulletin Theme Edition

Pre-fair publication (1936) discussing the theme of the Fair - "Building The World of Tomorrow." This pre-dates the development of the Trylon & Perisphere. Former Library Of Congress copy.

1939 WF Bulletin Theme.jpg

81) 1933 Century of Progress Rules

Two brochures featuring rules and regulations for exhibitors and concessionaires.  These are former Library of Congress copies.

Century of Progress Exhibitor Rules.jpg

80) Monorail Proposal

A 34-page proposal for a suspended monorail system to transport visitors around the fair grounds. 

1939 Monorail Proposal cover.jpg

79) Automat Brochure

Horn & Hardart brochure with a map of all of its locations and two panels about the Fair.


78) Pullman Brochure

Colorful, detailed brochure of the fives types of cars that were on exhibit at the fair.

1939 WF Pullman cover.jpg

77) Westinghouse Time Capsule Press Release

Almost 80 pages of press releases covering the rationale, construction and contents for Westinghouse's time capsule buried at the fair.

1939 WF Westinghous time capsule press release cover.jpg

76) Brittanica Junior Booklet

A history of World's Fairs and overview of the 1939 World's Fair published by the Encyclopaedia Britannica for younger readers

00001WF Britannica Jr.jpg

75) Larousse Book Catalog

Catalog of books published by the noted French publisher Larousse which is still in business.  The catalog was printed especially for the fair.

1939 WF French Knowledge cover.jpg

74) French Pavilion

40 page booklet with extensive descriptions and photographs of each area of the pavilion.

1939 French Pavilion cover.jpg

73) Turkish Pavilion

Small brochure from the Turkish Pavilion covering the items on sale including food, cigarettes, clothes and the restaurant.

1939 Turkish Pavilion cover.jpg

72) Wrigley Store Counter Display

Short brochure about the World's Largest Store Counter Display which was the gimmick at the Wrigley's Gum pavilion.

1939 WF Wrigley Store Counter cover.jpg

71) Department of Health Special Sanitary Code

16-page brochure detailing the sanitary requirements for vendors at the fair.

1939 WF Sanitary Cover.jpg

70) Australia Brochure

Oversized, photographic brochure about the country. 

1939 WF Australia cover.jpg

69) Con Ed Manual of Information

15 page typed folder with overview of key facts about the fair compiled for Con Ed. Employees.

1939 WF Manual of Information cover.jpg

68) Flushing Meadow Vol 1, No 1

12-page official pamphlet numbered Vo1 1, No.1 and dated 10/36 covering construction work at the site of the 1939 WF.

Flushing Meadow Improvement Vol 1 No 1 cover.jpg

67) 1939 WF Program of Events

26-page typed booklet with each day's events at the fair for June-Oct 1939.  Dated 6/5/1939 Dept. of Program Coordination. 

1939 WF Official Program Of Events Cover.jpg

66) 1939 WF Pamphlet Announcing $1 X-Rays

4-page pamphlet sponsored NY the Medical Society of County of Queens announcing $1 chest X-rays by "new Rapid Method" at the fair. 

1939 WF X-Ray Pamphlet cover.jpg

65) 1939 WF Map Prepared By Electric Co.

A fold-out map of the fair prepared for a Helen Hassler by her unidentified electric company.

1939 WF Electric Company Tour Map Cover.jpg

64) 1939 WF Collier Guide to Subways

A guide to advertising in/on the NYC public transportation system during the 1939 WF. Includes a still-attached proposal mail-in card. 

1939 WF Collier Subway Guide Cover.jpg

63) 1939 World's Fair Suggested Itinerary.

3-day itinerary for a Lucille Prescott of Dover, NH proposed by Arnold Tours of Boston.

1939 WF Suggested Itinerary Lucille Prescott cover.jpg

62) 1939 World's Fair Exhibitor Rules

Multiple booklets detailing rules and regulations for exhibitors and their pavilions. 

1939 WF Exhibtior Rules P1-5 Cover.jpg

61) 1939/40 WF Annual Reports

Three published reports with official updates on organization and financial details regarding the fair

1939 WF Annual Report 2-1-39 Cover.jpg

60) 1939 WF Official Guide Book

This copy of the book is signed in 1940 by Fiorello LaGuardia, Mayor of NYC, and all borough Presidents

1939 WF Guide Signed By NYC Leaders Cover.jpg

59) Plans Of The Home Building Center

Sales brochure for manufacturing/building corporations to participate in the homes that comprise the Town Of Tomorrow.

Home Building Center cover.jpg

58) World's Fair Concession Revenue Guide

Details on concession revenues at the 1904-1936 fairs to help inform potential of 1939 fair.

Concession Revenue cover.jpg

57) 1938 Sun Newspaper Market Data

200+ page guide to NYC newspaper advertising spending and other city market data with a section on the NYWF.  

Sun Newspaper Data.jpg

56) Building Codes

100+ page book detailing all the codes for building pavilions at the Fair. 

1939 WF Building Code Cover.jpg

55) Film Survey

30-page booklet detailing all 612 movies that were exhibited at the 1939 World's Fair

1939 WF Film Survey Cover.jpg

54) Gregg Writer 1939 WF Edition

Magazine for secretaries, stenographers, and typists with Trylon and Perisphere on the cover.

Gregg Writer cover.jpg

53) Sparks Magazine May 1939

In-house RH Macy publication for employees.

Sparks cover.jpg

52) Midget Town Brochure

32 page magazine document this odd exhibit at the Fair.

Midget Town Cover.jpg

51) Eastman Kodak Fashion Show Photo Book  

Collection of model shots for 1939 women's fashions taken at the Eastman Kodak pavilion

Eastman Kodak 1939 WF cover.jpg

50) 1939 World's Fair Traffic Rules Digest

Pocket-sized,32-page guide to NYC traffic rules for 1939. This is a special edition published for the fair - presumably for all the people driving to the fair who are new to the city.

1939 WF Traffic cover.jpg

49) 1939 World's Fair Opening Day Program

12-page, attractive opening day program for the 1939 World's Fair on 4/30/1939.

1939 WF Opening Program cover.jpg

48) Copper Exhibit Souvenir Photo Book

More elaborate than it sounds - a souvenir record of the "Copper & Brass Industry Exhibit at the 1939 World's Fair Metals Building".  Contains 29 individually-numbered original photos. 


47) Westinghouse Hand-Book For Employees

Hard-cover book for employees of the Westinghouse exhibit with details of each section.

Westinhouse Employee cover.jpg

46) Bonny Maid Brochure

Bonny Maid was a rugs and floor covering company and this is a Fair overview sponsored by the company and apparently sold by George Nestler Stores.

BonnyMaid cover.jpg

45) Board of Directors Meeting Notes

Incredibly detailed 130-page coverage of a Fair Board of Director's meeting on 8/4/1938.  Long section on fair licensees.

1939 BOD COVER.jpg

44) Ex-Lax Postcards

Two used post cards with images of the EX_LAX exhibit and Futurama pavilion sent my different fair goers to family members in New Jersey.


43) Greyhound Map

1940 small map of the fair printed by Greyhohound


42) GM Pavilion Brochure #2

1939 pamphlet for the GM pavilion.


41) GM Pavilion Brochure

Booklet for the Norman Bel Geddes - designed attraction about travelling by car in the future.

GM 1939 WF Highways & Horizons Small Cov

40) Pull-out Map

Clever paper map where user pulls card out of sleeve a certain length to determine where an attraction is on the fair grounds 


39) 1940 Ticket

Ticket for the 2nd year of the fair with attached stub for Perisphere or Miniature Rooms

1940 ticket.jpg

38) GM Futurama Book

Copy #88 out of 800 of this commemorative GM Futurama book.


37) Electricity Pavilion Brochure

Brochure for the exhibit sponsored by the electricity utility industry


36) 1934 Chicago Fair Booklet

Booklet filled with photographs from the 2nd year of this Chicago fair.

1934 Chicago Souvenir Cover.jpg

35) Exhibition Invitation

Invitation to the opening of the "Exhibits Of Tomorrow - Fashion, Color, Chemicals, Clocks"

1939 Exhibits of Tomorrow opening.jpg

34) Ford Newsletter

1940 newsletter style brochure for the Ford Pavilion

Ford Exposition cover.jpg

33) Telegram Form

Promotional item for Western Union - fair goers could send a real telegraph for 25 cents using the "New Automatic Telegraph - The Telegraph of Tomorrow". 


32) Jigsaw Puzzle Map

Completed jigsaw puzzle map sponsored by Sloan's Liniment w/ original mailing envelope.


31) GM Souvenir Map

Souvenir map of the fair sponsored by GM's Highways and Horizons. 


30) Fair Transit Map

Map showing routes to the fair from various points of NYC.


29) Artistic Fair Map

Most famous as the father of modern puppetry, Tony Sarg was also an illustrator who created this elaborate map of the fair grounds.


28) Japanese Pavilion

Souvenir booklet from the Japanese Pavilion with a guide to all of the exhibits


27) Savings Book

Sales/promotional kit for a savings club sent to banks  o encourage people to save up for a trip to the 1939 WF.

1939 WF Savings Club Cover.jpg

26) Merchandise Guide

Near-100 page guide to merchandise sold at the Fair.

39WFMerch - 1.jpg

25) World's Fair Information Manual

A fantastic 300 page A-Z "Informational Manual" about the 1939 World's Fair, published by the Fair Corp's Office Manager.


24) Motorcade Preview

Heavily illustrated book of the plans for the 4/30/1938 Fair motorcade/preview that happened in NYC


23) Ten WF Menus

Archive of ten World's Fair menus including the Swiss Pavilion, Rheingold Inn, and Casino of Nations.

1939 WF Menus Covers.jpg

22) Sealtest Brochure

Spring 1939 / World's Fair edition of the Sealtest Food Adviser.

Sealtest 1939 WF Cover.jpg

21) Business Systems Brochure

1940 pamphlet promoting the  World's Fair offices which were open to the public and showcased "the most advanced types of office equipment".

1940 Business Systems Cover.jpg

20) Phone Directory

Two-sided document with the phone numbers for the all World's Fair buildings, pavilions and attractions.  All numbers start with HA(vemyr) or NE(wtwn), when phone numbers started with letters.

1939 WF Telephone Directory cover.jpg

19) Ford News

April 1939 edition of Ford News which focused exclusively on the World's Fair. 

Ford News 1939 cover.jpg

18) Underwood Brochure

Booklet from the Underwood pavilion.

Underwood 1939 WF cover.jpg

17) Ford At The Fair

Booklet from the Ford pavilion.

Ford At The Fair cover.jpg

16) Fair Passes

Two passes for reporters at the Fair -- 1) Houston Post reporter 2) Restaurant Corp. employee

1939 WF Press Passes cover.jpg

15) Bakelite Brochure

April 1939 edition of the Bakelite Review with the Trylon and Perisphere on the cover.

Bakelike 1939 WF cover.jpg

14) Kraft Recipes

Pavilion brochure with history of Kraft and recipes.

Kraft 1939 WF cover.jpg

13) 1933 WF Weekly Magazine

Week ending July 8 edition of the Chicago Century of Progress magazine with articles and calendar of events. 


12) Phone Regulations

5/3/40 World's Fair official inter-office memorandum from the Executive VP regarding regulating phone calls due to the high volume of calls going through the WF phone switchboard.

1964 WF Emergency Telephone cover.jpg

11) Home Secretary Souvenir

Very nice example of this rare souvenir - a pocket calendar - from the 1939 World's Fair

1939 Home Sec cover.jpg

10) Kodak Pavilion Book

Hardback booklet documenting Kodak's pavilion and exhibit at the 1939 World's Fair with excellent photos (which seems fitting).  This was, of course, when Kodak was king of its industry.

1939 Kodak cover.jpg

9) Maxwell House Menu

Great mid-century artwork on this Maxwell House World's Fair menu.

Maxwell House Menu cover.jpg

8) Woolworth 1939 Fair Map

Woolworth map of the 1939 World's Fair - more great art

Woolworth 1939 Map.jpg

7) Town of Tomorrow Brochures

15 brochures for each of the 15 demonstration homes at the "Town of Tomorrow" - 

Town of Tomorrow #8 cover.jpg

6) 1939 WF Kitchen Ranges

Sales brochure for the latest in gas ranges - part of the The NEw England Home at the Town of Tomorrow exhibit. 

1939 Kitchen Ranges cover.jpg

5) United Air Lines 1939 World's Fair Brochure

Small 1939 United Airlines brochure focusing on the flights that can bring people to New York for the World's Fair. Includes nifty advertising for NYC businesses.

United 1939 WF Cover.jpg

4) 1939 World's Fair Handbook

A small handbook with rules and instructions for fair employees.

1939 WF Handbook cover.jpg

3) Dr. Scholl's Guide

An odd, compact, 64-page pamphlet covering all foot ailments and the shoes of the era one can buy from Dr. Scholl's to prevent them. It even comes with an unopened package of "Zino-pads" to remove corns.

dr scholl cover.jpg

2) 1939 World's Fair News No. 1

This July 1936 edition was the first of a monthly publication from the Queens Chamber of Commerce to help generate public interest in attending the fair.

1939 Wf News #1 cover.jpg

1) Oversized 1939 Promotion Book

This very large and lavishly illustrated hardcover book - 24 in x 19 in - was published in 1936 to help promote the fair.

Oversized book cover.jpg
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